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Welcome to the Fruit of the Loom Fruit Bunch Program!
You're here because you're an influencer among Fruit of the Loom customers. People trust your opinion when they're making purchase decisions and value your honesty. Fruit Bunch is a recently launched program designed by Fruit of the Loom to get some of our newest products into your hands in exchange for your honest reviews. As a program member, you'll be periodically invited to choose products to sample at completely no cost to you.
Some of these products will not yet be available to the general public, so your opinion could be among the first we receive. When products are not yet available on www.fruit.com, we'll save your reviews and post them once they are.
Fruit of the Loom does not influence the opinions of Fruit Bunch Members, nor do we modify or edit reviews. All reviews collected through this program will be labeled as such on www.fruit.com.
Why does this program exist?
We value customer feedback about our products, and so do our other customers. The Fruit Bunch program allows our most trusted reviewers to provide honest and unbiased feedback on www.fruit.com regarding our new or existing products.
How do I become a member?
Membership is granted to Fruit Bunch on an invitation-only basis. We seek customers who enjoy sharing their opinions and sentiments about the products they use. Thus, Fruit Bunch Members are selected based on criteria such as how many reviews they've written on www.fruit.com in the past, involvement in one of Fruit of the Loom's trusted digital communities, and our current membership capacity.
As a member, do I have to write reviews to stay in the Fruit Bunch Program?
Yes. Authentic reviews are very important in helping shoppers make a buying decision and one of the goals of this program is to generate more reviews. Therefore, members are expected to review at least 75% (3 out of 4) of the free products they receive to retain their Fruit Bunch Member status.
Do members have to write positive reviews to participate?
No. We expect our members to write unbiased, honest and authentic reviews. All Fruit Bunch reviews will be posted on the product's www.fruit.com detail page unedited, regardless of whether they are favorable or not provided they follow Fruit of the Loom's Review Writing Guidelines.
Do Fruit Bunch Members get paid for writing reviews?
No. Members are not paid to participate in the program or to write reviews. There is no pressure or expectation to write positive reviews, and negative reviews do not affect membership in the program.
Are reviews collected through the Fruit Bunch Program labeled differently online?
Yes. To ensure authenticity, any review gathered through this program is labeled when it is displayed on www.fruit.com.
